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1
Exploring the pay-what-you-want payment motivation
Kunter, Marcus
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2347-2357
Persistent link: https://www.econbiz.de/10011389389
Saved in:
2
Measuring value levers : experimental and contingent approaches
Hernández, Penélope
;
Vila, José
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
Saved in:
3
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
4
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
Saved in:
5
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
6
Validating the search, experience, and credence product classification framework
Girard, Tulay
;
Dion, Paul
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
Saved in:
7
How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu
;
Rong, Chen
;
He, Feng
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
Saved in:
8
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
9
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
10
Using the analytic hierarchy process for bank management : analysis of consumer bank selection decisions
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10001070116
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