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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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Early-mover advantages at cross-border business-to-business e-commerce portals
Deng, Ziliang; Wang, Zeyu - In: Journal of business research : JBR 69 (2016) 12, pp. 6002-6011
Persistent link: https://www.econbiz.de/10011597679
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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Information technology impact on market orientation in e-business
Borges, Mauro; Hoppen, Norberto; Luce, Fernando Bins - In: Journal of business research : JBR 62 (2009) 9, pp. 883-890
Persistent link: https://www.econbiz.de/10003866446
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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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Information search and consideration set formation in a web-based store environment
Punj, Girish; Moore, Robert - In: Journal of business research : JBR 62 (2009) 6, pp. 644-650
Persistent link: https://www.econbiz.de/10003854680
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Google or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers
Papatla, Purushottam; Liu, Feng Oliver - In: Journal of business research : JBR 62 (2009) 11, pp. 1039-1045
Persistent link: https://www.econbiz.de/10003896811
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E-business's impact on organizational felxibility
Phillips, Paul A.; Wright, Claire - In: Journal of business research : JBR 62 (2009) 11, pp. 1071-1080
Persistent link: https://www.econbiz.de/10003896916
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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai - In: Journal of business research : JBR 63 (2010) 3, pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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Marketing operations efficiency and the Internet : an organizing framework
Kalaignanam, K.; Kushwaha, T.; Varadarajan, Poondi Rajan - In: Journal of business research : JBR 61 (2008) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10003704509