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ECONIS (ZBW)
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1
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Channel relationship factors in cross-cultural contexts : antecedents of satisfaction in a retail setting
Runyan, Rodney C.
;
Sternquist, Brenda J.
;
Chung, Jae-eun
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1186-1195
Persistent link: https://www.econbiz.de/10008696675
Saved in:
4
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
5
Hedonic and utilitarian shopping goals : the online experience
Bridges, Eilen
;
Florsheim, Renée
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 309-314
Persistent link: https://www.econbiz.de/10003704547
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
8
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
9
Customer portfolio analysis practices in different exchange contexts
Terho, Harri
;
Halinen, Aino
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 720-730
Persistent link: https://www.econbiz.de/10003484218
Saved in:
10
How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung
;
Park, Jeong Eun
;
Chaiy, Seoil
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
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