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Retail merchandising and sales...
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Einzelhandel
188
Retail trade
182
Consumer behaviour
135
Konsumentenverhalten
135
Sales promotion
59
Verkaufsförderung
59
Beziehungsmarketing
48
Relationship marketing
48
Online retailing
41
Online-Handel
41
Retailing
28
Brand management
25
E-commerce
25
Electronic Commerce
25
Markenführung
25
Distribution channel
23
Vertriebsweg
23
Preismanagement
22
Pricing strategy
22
Customer satisfaction
20
Kundenzufriedenheit
20
Brand image
19
Markenimage
19
Dienstleistungsqualität
18
Service quality
18
Ladengestaltung
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Marketing management
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Marketingmanagement
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Store design
16
Internet marketing
15
Online-Marketing
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USA
13
United States
12
Advertising effects
11
Werbewirkung
11
Bibliometrics
10
Bibliometrie
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10
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10
Emotion
10
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Chebat, Jean-Charles
5
Grewal, Dhruv
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Babin, Barry J.
3
Choi, Jeonghye
3
Cowan, Kirsten
3
Kaltcheva, Velitchka D.
3
Aiello, Gaetano
2
Al-Nabhani, Khalid
2
Brenes, Esteban R.
2
Chatterjee, Promothesh
2
Cho, Yoon-na
2
Choi, Seung-chan
2
Choo, Ho Jung
2
Ciravegna, Luciano
2
Dennis, Charles
2
Dutta, Sujay
2
Epstein, Leonardo D.
2
Falk, Tomas
2
Feng, Cong
2
Garaus, Marion
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Goodstein, Ronald Charles
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Hawkins, Del I.
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Japutra, Arnold
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Ketron, Seth
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Klein, Jan F.
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Ko, Eunju
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Korolev, Andrew
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Kukar-Kinney, Monika
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Lee, Seung Hwan Mark
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Lunardo, Renaud
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Malshe, Avinash
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Martín Herrán, Guiomar
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McLean, Graeme J.
2
Mothersbaugh, David L.
2
Nordfält, Jens
2
O'Neill, Michael F.
2
Oghazi, Pejvak
2
Ortinau, David J.
2
Park, Jungkun
2
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Journal of business research : JBR
Journal of retailing and consumer services
705
Journal of retailing
348
International journal of retail & distribution management
232
The international review of retail, distribution and consumer research
225
European journal of operational research : EJOR
186
International journal of production economics
184
Management science : journal of the Institute for Operations Research and the Management Sciences
105
International journal of retail and distribution management
98
SpringerLink / Bücher
93
Journal of marketing
83
Ifo Schnelldienst
82
Ifo-Schnelldienst
80
NBER working paper series
79
Manufacturing & service operations management : M & SOM
72
Working paper / National Bureau of Economic Research, Inc.
66
NBER Working Paper
64
Production and operations management : an international journal of the Production and Operations Management Society
64
International journal of production research
62
Omega : the international journal of management science
62
Transportation research / E : an international journal
58
European journal of marketing : EJM
56
Handelsforschung
56
Journal of marketing research : JMR
56
European retail research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Psychology & marketing
52
Journal of the Academy of Marketing Science
51
The service industries journal
49
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of promotion management : JPM
45
Europäische Hochschulschriften / 5
44
International journal of industrial organization
43
Schriften zur Handelsforschung
39
Retailing in the 21st century : current and future trends
36
ifo Schnelldienst
36
Asia Pacific journal of marketing and logistics
35
Gabler Edition Wissenschaft
35
The journal of services marketing
35
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ECONIS (ZBW)
236
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1
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10
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236
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1
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
2
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
3
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
4
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
5
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
6
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
7
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
Saved in:
8
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
9
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
10
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
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