Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Campaigns (f)or a better world...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
78
Öffentlichkeitsarbeit
78
Corporate Social Responsibility
34
Corporate social responsibility
34
Consumer behaviour
24
Konsumentenverhalten
24
Corporate reputation
19
Firmenimage
19
Social Web
18
Social web
18
Communication
17
Brand management
15
Kommunikation
15
Markenführung
15
Stakeholder
15
Brand image
12
Corporate culture
12
Markenimage
12
Unternehmenskultur
12
Corporate disclosure
11
Internet marketing
11
Online-Marketing
11
Reputation
11
Social media
11
Unternehmenspublizität
11
Crisis management
10
Krisenmanagement
10
Advertising effects
8
Beziehungsmarketing
8
CSR communication
8
Crisis communication
8
Relationship marketing
8
Sponsoring
8
Sponsorship
8
Werbewirkung
8
Marketing management
7
Marketingmanagement
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Brand architecture
6
more ...
less ...
Online availability
All
Undetermined
74
Free
1
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Conference paper
1
Konferenzbeitrag
1
Language
All
English
88
Author
All
Melewar, T. C.
4
Claeys, An-Sofie
3
Foroudi, Pantea
3
Andersen, Sophie Esmann
2
Balmer, John M.T.
2
Crisafulli, Benedetta
2
Grohs, Reinhard
2
Gupta, Suraksha
2
Hudders, Liselot
2
Kitchen, Philip J.
2
Morsing, Mette
2
Podnar, Klement
2
Quamina, La Toya
2
Reisinger, Heribert
2
Shaalan, Ahmed
2
Singh, Jaywant
2
Tourky, Marwa
2
Abbas Mardani
1
Ageeva, Elena
1
Altinigne, Nesenur
1
Aluchna, Maria
1
Amabile, Sara
1
Andreu, Luisa
1
Azer, Jaylan
1
Babin, Barry J.
1
Ballerini, Jacopo
1
Barkemeyer, Ralf
1
Barnes, Liz
1
Bartikowski, Boris
1
Battisti, Enrico
1
Belei, Nina
1
Berens, Guido A. J. M.
1
Berry, Christopher
1
Bevins, John
1
Blanch, Javier
1
Blasco-Arcas, Lorena
1
Blazquez Cano, Marta
1
Bosek-Rak, Dominika
1
Bove, Liliana L.
1
Brühl, Rolf
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Corporate communications : an international journal
194
Journal of Communication Management
184
Journal of communication management : an international journal
147
SpringerLink / Bücher
112
Journal of business ethics : JOBE
88
Corporate Communications: An International Journal
86
The accounting review : a publication of the American Accounting Association
64
NBER working paper series
59
Working paper / National Bureau of Economic Research, Inc.
55
Public Relations : ein Handbuch
53
Journal of nonprofit & public sector marketing
51
Corporate social responsibility and environmental management
48
International journal of business communication : IJBC ; a publication of the Association of Business Communication
47
NBER Working Paper
47
CESifo working papers
44
Discussion paper / Centre for Economic Policy Research
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Research
43
Springer eBook Collection
43
The global public relations handbook : theory, research, and practice
42
Discussion papers / CEPR
41
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Journal of marketing communications
41
Handbuch Unternehmenskommunikation
40
International review on public and non-profit marketing
39
International journal of nonprofit and voluntary sector marketing
38
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
38
ECB Working Paper
36
Journal of communication management
36
Journal of promotion management : JPM
36
Europäische Hochschulschriften / 5
35
Working paper series / European Central Bank
35
Routledge new directions in public relations and communication research
34
Economics letters
33
Journal of marketing for higher education
32
Journal of monetary economics
32
Management communication quarterly : an international journal
32
Exploring public relations
31
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
Saved in:
2
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
3
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
4
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
5
Which maximizes donations : charitable giving as an incentive or incentives for charitable giving?
Chang, ChiaChi
;
Chen, Po-Yu
- In:
Journal of business research : JBR
97
(
2019
),
pp. 65-75
Persistent link: https://www.econbiz.de/10012002753
Saved in:
6
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall
;
Kachersky, Luke
- In:
Journal of business research : JBR
99
(
2019
),
pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
Saved in:
7
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
8
Developing pandemic communication strategies : preparation without panic
Jones, Sandra C.
;
Waters, Louise
;
Holland, Omnia
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 126-132
Persistent link: https://www.econbiz.de/10003954643
Saved in:
9
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Saved in:
10
How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi
;
Whitla, Paul
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
