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"Pets and not pets" : three poems
Zinkhan, George M. - In: Journal of business research : JBR 61 (2008) 5, pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
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Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close; Zinkhan, George M. - In: Journal of business research : JBR 62 (2009) 2, pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
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A taxonomy of information technology-enhanced pricing strategies
Dixit, Ashutosh; Whipple, Thomas W.; Zinkhan, George M.; … - In: Journal of business research : JBR 61 (2008) 4, pp. 275-283
Persistent link: https://www.econbiz.de/10003704445
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M. - In: Journal of business research : JBR 15 (1987) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Country-of-origin image: measurement and cross-national testing
Pereira, Arun; Hsu, Chin-Chun; Kundu, Sumit K. - In: Journal of business research : JBR 58 (2005) 1, pp. 103-106
Persistent link: https://www.econbiz.de/10006713999
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
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Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008348339
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Chinese consumer decision-making styles: A comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10008894510