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Essentials of marketing : a ma...
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Marketing management
323
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323
Consumer behaviour
78
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Marketing
60
Firm performance
57
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Ko, Eunju
8
Laroche, Michel
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Kim, Kyung Hoon
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Sharma, Piyush
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Sivakumar, K.
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St. Davčik, Nebojša
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Andreu, Luisa
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Aulōnitēs, Geōrgios I.
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Balmer, John M.T.
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Baumgarth, Carsten
2
Boso, Nathaniel
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Brettel, Malte
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Brodie, Roderick J.
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2
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2
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
259
Journal of strategic marketing
205
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
120
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
108
Marketing Intelligence & Planning
97
Marketing intelligence & planning
96
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
67
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
52
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
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ECONIS (ZBW)
355
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1
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
2
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
3
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
4
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
5
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
6
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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7
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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9
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Saved in:
10
Assessing cross-cultural marketing theory and research
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
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