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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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Understanding luxury consumption in China : consumer perceptions of best-known brands
Zhan, Lingjing; He, Yanqun - In: Journal of business research : JBR 65 (2012) 10, pp. 1452-1460
Persistent link: https://www.econbiz.de/10009620140
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670