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Implementation effects in the relationship between CRM and its performance
Dalla Pozza, Ilaria; Goetz, Oliver; Sahut, Jean Michel - In: Journal of business research : JBR 89 (2018), pp. 391-403
Persistent link: https://www.econbiz.de/10011881908
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Exploring the impact of a sequential lean implementation within a micro-firm : a socio-technical perspective
Minshull, Lauren Kate; Dehe, Benjamin; Suntichai Kotcharin - In: Journal of business research : JBR 151 (2022), pp. 156-169
Persistent link: https://www.econbiz.de/10013459162
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Marketing accountability : linking marketing actions to financial results
Stewart, David W. - In: Journal of business research : JBR 62 (2009) 6, pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Replication research's disturbing trend
Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond - In: Journal of business research : JBR 60 (2007) 4, pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373