Narrow search
Showing 1 - 10 of 276
Cover Image
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Cover Image
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Cover Image
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Cover Image
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues; Ambaye, Michele; Gowreesunkar, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Cover Image
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Cover Image
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Cover Image
Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju (contributor) - In: Journal of business research : JBR 65 (2012) 11, pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
Cover Image
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie; Francis, June N. P. - In: Journal of business research : JBR 122 (2021), pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Cover Image
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario; Kowalkowski, Christian - In: Journal of business research : JBR 78 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Cover Image
Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.; Martin, Claude R. - In: Journal of business research : JBR 11 (1983) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10003626708