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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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The role of brand attachment strength in higher education
Dennis, Charles; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 69 (2016) 8, pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen - In: Journal of business research : JBR 101 (2019), pp. 726-736
Persistent link: https://www.econbiz.de/10012103564
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The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin; Chen, Pei-Hua; Yu, Tiffany Hui-Kuang; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301
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Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay; Pullig, Chris - In: Journal of business research : JBR 68 (2015) 5, pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182