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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Chong, Josephine L. L - In: Journal of business research : JBR 63 (2010) 12, pp. 1295-1300
Persistent link: https://www.econbiz.de/10008747494
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Assessing cross-cultural marketing theory and research
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 5, pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
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Replication revisited : introduction to the special section on replication in business research
Easley, Richard W.; Madden, Charles S. - In: Journal of business research : JBR 66 (2013) 9, pp. 1375-1376
Persistent link: https://www.econbiz.de/10009755986
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Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar; Aly, Marwa; Doherty, Anne Marie - In: Journal of business research : JBR 139 (2022), pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A. (contributor) - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855