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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José; Rodríguez Barberena, Lucienne - In: Journal of business research : JBR 69 (2016) 9, pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
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Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane; Wu, Pei-ling; Luther, Raminder K. - In: Journal of business research : JBR 67 (2014) 6, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
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Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley; Loveland, Katherine E.; … - In: Journal of business research : JBR 134 (2021), pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383
Persistent link: https://www.econbiz.de/10012544836