Narrow search
Showing 1 - 10 of 361
Cover Image
Assessing cross-cultural marketing theory and research
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 5, pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
Cover Image
Replication revisited : introduction to the special section on replication in business research
Easley, Richard W.; Madden, Charles S. - In: Journal of business research : JBR 66 (2013) 9, pp. 1375-1376
Persistent link: https://www.econbiz.de/10009755986
Cover Image
Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Chong, Josephine L. L - In: Journal of business research : JBR 63 (2010) 12, pp. 1295-1300
Persistent link: https://www.econbiz.de/10008747494
Cover Image
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar; Aly, Marwa; Doherty, Anne Marie - In: Journal of business research : JBR 139 (2022), pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Cover Image
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Cover Image
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Cover Image
Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Cover Image
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Cover Image
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria; Farhangmehr, Minoo; Shoham, Aviv - In: Journal of business research : JBR 60 (2007) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Cover Image
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373