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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close; Lacey, Russell - In: Journal of business research : JBR 68 (2015) 9, pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
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The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed; Neale, Larry; Sekhon, Harjit; … - In: Journal of business research : JBR 137 (2021), pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
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Introduction to special issue on sport marketing and sponsorship
Bee, Colleen; Dalakas, Vassilis - In: Journal of business research : JBR 124 (2021), pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Journal of business research : JBR 127 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012494428