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The relationship between brand...
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Brand image
485
Markenimage
485
Consumer behaviour
414
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Brand management
354
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354
Brand
191
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Diamantopoulos, Adamantios
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Ko, Eunju
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Melewar, T. C.
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Michel, Géraldine
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Journal of business research : JBR
Journal of marketing research : JMR
426
The journal of brand management : an international journal
347
The journal of product & brand management
310
Journal of retailing and consumer services
307
Journal of marketing
244
SpringerLink / Bücher
238
Psychology & marketing
194
Iranian economic review : journal of University of Tehran
162
Overseas business reports : OBR
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Journal of advertising research
142
European journal of marketing : EJM
141
Tourism management : research, policies, practice
138
Jahrbuch der Absatz- und Verbrauchsforschung
137
Journal of the Academy of Marketing Science
132
International journal of market research : JMRS ; the journal of the Market Research Society
130
Journal of travel and tourism marketing
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
Asia Pacific journal of marketing and logistics
122
Journal of marketing management : MM
116
Journal of marketing communications
113
Marketing letters : a journal of research in marketing
113
Qualitative market research : an international journal
112
Technological forecasting & social change : an international journal
107
Marketing intelligence & planning
106
International journal of hospitality management
104
Industrial marketing management : the international journal for industrial and high-tech firms
100
Marketing : ZFP ; journal of research and management
99
Journal of international consumer marketing
96
Young consumers : insight and ideas for responsible marketers
96
Journal of retailing
93
The journal of consumer marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of strategic marketing
87
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
Cogent business & management
84
International journal of consumer studies
81
Telecommunications policy : the international journal of digital economy, data sciences and new media
81
Journal of global marketing
80
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ECONIS (ZBW)
640
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1
Trait transference from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita
;
Ramo, Tânia
;
Ferreira, Mário B.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
Saved in:
2
The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
3
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
A combinatorial optimization based sample identification method for group comparisons
Raschke, Robyn L.
;
Krishen, Anjala S.
;
Kachroo, Pushkin
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1267-1271
Persistent link: https://www.econbiz.de/10009756059
Saved in:
5
Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
6
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
7
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
8
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
9
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
10
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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