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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
2,189
USB Cologne (EcoSocSci)
1
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1
Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
Saved in:
2
To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins
;
Cui, Annie Peng
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
Saved in:
3
The influence of mood on attitude-behavior consistency
Elen, Maarten
;
D'Heer, Evelien
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 917-923
Persistent link: https://www.econbiz.de/10009756856
Saved in:
4
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
5
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
8
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
9
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
10
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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