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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
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Trade dress : the increasing importance of an ancient yet new form of intellectual property protection
O'Connor, Thomas S. - In: Journal of business research : JBR 67 (2014) 3, pp. 303-306
Persistent link: https://www.econbiz.de/10010245264
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From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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The Marisol case : challenges of international growth for a successfil Brazilian designer apparel firm
Sanglard, Alexandra; Carneiro, Jorge Manoel Teixeira; … - In: Journal of business research : JBR 67 (2014) 4, pp. 576-581
Persistent link: https://www.econbiz.de/10010363466
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Clothing disposal in a collectivist environment : a mixed methods approach
Cruz-Cárdenas, Jorge; González, Reyes; Val Núñez, … - In: Journal of business research : JBR 69 (2016) 5, pp. 1765-1768
Persistent link: https://www.econbiz.de/10011451002
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What motivates consumers to buy fashion pet clothing? : the role of attachment, pet anthropomorphism, and self-expansion
Apaolaza, Vanessa; Hartmann, Patrick; Paredes, Mario R.; … - In: Journal of business research : JBR 141 (2022), pp. 367-379
Persistent link: https://www.econbiz.de/10013167980
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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The clothes that make you eat healthy : the impact of clothes style on food choice
Wang, Xuehua; Wang, Xiaoyu; Lei, Jing; Chao, Mike Chen-Ho - In: Journal of business research : JBR 132 (2021), pp. 787-799
Persistent link: https://www.econbiz.de/10012581663
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696