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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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The US brand personality : a Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
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The U.S. brand personality: A Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10010119578
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10008272389
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-955
Persistent link: https://www.econbiz.de/10008878833
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Marketing practices in less-developed countries
Samli, A. Coskun; Kaynak, Erdener - In: Journal of business research : JBR 12 (1984) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10002728353
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Eastern European marketing systems and Western marketing research voids : a research agenda
Kaynak, Erdener; Samli, A. Coskun - In: Journal of business research : JBR 14 (1986) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10003617936
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Environment, Strategy, Structure, and Performance in the Context of Export Activity: An Empirical Study of Taiwanese Manufacturing Firms
Kaynak, Erdener; Kuan, Wellington Kang-yen - In: Journal of business research : JBR 27 (1993) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10006746730