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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika; Xia, Lan - In: Journal of business research : JBR 79 (2017), pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
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Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana; Szabo, Marietta; Kennedy, Rachel - In: Journal of business research : JBR 76 (2017), pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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Supplier inferences to enhance private label perceptions
Olson, Erik L. - In: Journal of business research : JBR 65 (2012) 1, pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
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Analyzing the intensity of private label competition across retailers
Dawes, John; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10009720388