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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
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Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus; Iveson, Abbie; Oghazi, Pejvak - In: Journal of business research : JBR 159 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
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Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
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Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun; Schellhase, Ralf - In: Journal of business research : JBR 67 (2014) 10, pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171