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Linking customer resources to firm success : the role of marketing program implementation
Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400
Persistent link: https://www.econbiz.de/10008859027
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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The maturity of relationship management and firm performance : a step toward relationship management middle-range theory
Deszczyński, Bartosz; Beręsewicz, Maciej - In: Journal of business research : JBR 135 (2021), pp. 358-372
Persistent link: https://www.econbiz.de/10012647878
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Customer engagement, consumption and firm performance in a multi-actor service eco-system : the moderating role of resource integration
Ho, Mia Hsiao-Wen; Chung, Henry F. L.; Kingshott, Russel; … - In: Journal of business research : JBR 121 (2020), pp. 557-566
Persistent link: https://www.econbiz.de/10012417377
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Service customer orientation and social sustainability : the case of small medium enterprises
Lee, Corrinne Mei Jyin; Norbani Che Ha; Sharifah … - In: Journal of business research : JBR 122 (2021), pp. 751-760
Persistent link: https://www.econbiz.de/10012420620
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The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity
Suoniemi, Samppa; Terho, Harri; Zablah, Alex R.; … - In: Journal of business research : JBR 127 (2021), pp. 108-122
Persistent link: https://www.econbiz.de/10012494357
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of business research : JBR 87 (2018), pp. 58-68
Persistent link: https://www.econbiz.de/10011866543