Narrow search
Showing 1 - 10 of 83
Cover Image
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Cover Image
Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
Cover Image
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Cover Image
The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Cover Image
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Cover Image
The effect of communication practice on deviance among Korean salespeople : the mediating role of intrinsic motivation
Yoo, Jaewon; Flaherty, Karen; Frankwick, Gary L. - In: Journal of business research : JBR 67 (2014) 9, pp. 1991-1999
Persistent link: https://www.econbiz.de/10010380091
Cover Image
Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 961-963
Persistent link: https://www.econbiz.de/10010364070
Cover Image
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Cover Image
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668