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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume; Ots, Mart - In: Journal of business research : JBR 106 (2020), pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur; Tezer, Ali; Grohmann, Bianca - In: Journal of business research : JBR 165 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B; MacInnis, Deborah J.; Park, C. Whan - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine; Swaen, Valérie; Du, Shuili - In: Journal of business research : JBR 151 (2022), pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Journal of business research : JBR 157 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014229560