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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262
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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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Perceived value and perceived usefulness of halal labeling : the role of religion and culture
Jamal, Ahmad; Juwaidah Sharifuddin - In: Journal of business research : JBR 68 (2015) 5, pp. 933-941
Persistent link: https://www.econbiz.de/10010516676
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Transformation as reversion to fitrah : Muslim Māori women's self-transformation through reflexive consumption
Kadirov, Djavlonbek; Allayarova, Nilufar; Boulanouar, … - In: Journal of business research : JBR 69 (2016) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10011417085
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Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of business research : JBR 66 (2013) 8, pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549