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Sport marketing's past, presen...
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Sports marketing
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Journal of business research : JBR
Journal of sports economics
541
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
275
International journal of sport management and marketing : IJSMM
253
Sport management review
249
Sport marketing quarterly : preferred journal of the Sport Marketing Association
210
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
123
Applied economics letters
78
Sport, Business and Management : an international journal ; SBM
61
Discussion paper series / IZA
59
European journal of operational research : EJOR
44
SpringerLink / Bücher
43
International Journal of Sports Marketing and Sponsorship
38
IZA Discussion Paper
35
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
33
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Review of industrial organization : RIO
28
Department of Economics working paper
22
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
Economics letters
22
The journal of gambling business and economics
22
Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
21
IMA journal of management mathematics
20
Journal of economic behavior & organization : JEBO
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Middlebury College working paper series
20
The journal of prediction markets
20
Working papers / Department of Economics, West Virginia University
20
International Journal of Financial Studies : open access journal
19
Research
19
Springer eBook Collection
19
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ECONIS (ZBW)
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1
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
2
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
3
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
4
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
7
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
10
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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