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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
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ECONIS (ZBW)
347
USB Cologne (EcoSocSci)
1
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1
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR
communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Saved in:
2
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
3
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
4
Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.
;
Soyer, Emre
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
Saved in:
5
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
6
The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Saved in:
7
Special section: Internationalization of marketing
communication
and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
8
The effect of
communication
practice on deviance among Korean salespeople : the mediating role of intrinsic motivation
Yoo, Jaewon
;
Flaherty, Karen
;
Frankwick, Gary L.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1991-1999
Persistent link: https://www.econbiz.de/10010380091
Saved in:
9
Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 961-963
Persistent link: https://www.econbiz.de/10010364070
Saved in:
10
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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