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Sales promotion
59
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59
Gambling
35
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Consumer behaviour
30
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12
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Journal of business research : JBR
The journal of gambling business and economics
131
Applied economics
84
Journal of retailing and consumer services
70
NBER working paper series
62
Economics letters
60
Working paper / National Bureau of Economic Research, Inc.
56
NBER Working Paper
54
Journal of economic behavior & organization : JEBO
49
Journal of retailing
46
International journal of hospitality management
43
Journal of promotion management : JPM
42
Discussion paper series / IZA
39
Journal of sports economics
37
Applied economics letters
36
Journal of marketing research : JMR
36
Journal of risk and uncertainty : JRU
36
International journal of sport finance
35
CESifo working papers
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of prediction markets
34
European journal of operational research : EJOR
32
Journal of economic theory
29
IZA Discussion Paper
27
Journal of behavioral decision making
25
Journal of marketing
25
Journal of travel and tourism marketing
25
National tax journal
25
Public finance review : PFR
25
SpringerLink / Bücher
24
Southern economic journal
23
The Oxford handbook of the economics of gambling
23
Marketing letters : a journal of research in marketing
22
The economic journal : the journal of the Royal Economic Society
22
CESifo Working Paper
21
Discussion paper
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Journal of economic psychology : research in economic psychology and behavioral economics
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Working paper
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Discussion paper / Centre for Economic Policy Research
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International journal of contemporary hospitality management
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ECONIS (ZBW)
92
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1
Sports bettors' responses to sports-embedded
gambling
promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
2
Innovative sports-embedded
gambling
promotion : a study of spectators' enjoyment and
gambling
intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
3
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
4
The scope of price promotion research : an informetric study
Kuntner, Tobias
;
Teichert, Thorsten
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2687-2696
Persistent link: https://www.econbiz.de/10011506517
Saved in:
5
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
6
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
7
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
8
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
9
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
10
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
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