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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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Supplier inferences to enhance private label perceptions
Olson, Erik L. - In: Journal of business research : JBR 65 (2012) 1, pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
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Analyzing the intensity of private label competition across retailers
Dawes, John; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
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Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana; Varga, Akos; Horvat, Sandra; Škare, … - In: Journal of business research : JBR 142 (2022), pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080