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Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
Krishna, Arunima; Kim, Soojin - In: Journal of business research : JBR 137 (2021), pp. 267-277
Persistent link: https://www.econbiz.de/10012665714
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo; Johnen, Marius; Gräve, Jan-Frederik - In: Journal of business research : JBR 120 (2020), pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
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Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim; Kim, Alex Jiyoung - In: Journal of business research : JBR 120 (2020), pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
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Turning social endorsement into brand passion
Wang, Tien; Trung Dam-Huy Thai; Pham Thi Minh Ly; Tran … - In: Journal of business research : JBR 126 (2021), pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
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Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla; Viot, Catherine - In: Journal of business research : JBR 126 (2021), pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua; Lin, Zhibin; Filieri, Raffaele; Liu, Ran; … - In: Journal of business research : JBR 115 (2020), pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: Journal of business research : JBR 79 (2017), pp. 52-65
Persistent link: https://www.econbiz.de/10011745132