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Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo; Sezen, Burcu; Chen, Jieke; Ozsomer, Aysegul - In: Journal of business research : JBR 125 (2021), pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza; Lynch, Richard L.; Melewar, T. C.; Jin, Zhongqi - In: Journal of business research : JBR 68 (2015) 5, pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
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A meta-analytical review of antecedents and outcomes of firm resilience
Iftikhar, Anas; Purvis, Laura; Giannoccaro, Ilaria - In: Journal of business research : JBR 135 (2021), pp. 408-425
Persistent link: https://www.econbiz.de/10012647881
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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
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Market orientation and business performance in MNC foreign subsidiaries : moderating effects of integration and responsiveness
Qu, Riliang; Zhang, Zelin - In: Journal of business research : JBR 68 (2015) 5, pp. 919-924
Persistent link: https://www.econbiz.de/10010516679
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Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels; Mühlbacher, Hans - In: Journal of business research : JBR 66 (2013) 9, pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080