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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng; Jacobs, Sofie; Cambré, Bart - In: Journal of business research : JBR 146 (2022), pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
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Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka; Nätti, Satu; Saraniemi, Saila - In: Journal of business research : JBR 146 (2022), pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
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Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a; Han, Sang-Lin - In: Journal of business research : JBR 120 (2020), pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433