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Relationship marketing
649
Beziehungsmarketing
647
Consumer behaviour
372
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372
Value creation
205
Betriebliche Wertschöpfung
201
Brand management
146
Customer satisfaction
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49
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48
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7
Roy, Sanjit
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6
Akter, Shahriar
5
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Shivam
4
Gupta, Suraksha
4
Mandler, Timo
4
Navarro, Susana
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Valette-Florence, Pierre
4
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4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
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Donthu, Naveen
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Filieri, Raffaele
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Flavián Blanco, Carlos
3
Garrett, Tony C.
3
Haftor, Darek M.
3
Hani, Umme
3
Harrigan, Paul
3
Hossain, Md Afnan
3
Johnson, Lester W.
3
Khan, Zaheer
3
Kim, Sang Jin
3
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Journal of business research : JBR
Journal of banking & finance
791
Journal of retailing and consumer services
626
SpringerLink / Bücher
608
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
601
Die Bank
592
Industrial marketing management : the international journal for industrial and high-tech firms
529
MPRA Paper
425
Euromoney
419
NBER working paper series
345
International journal of hospitality management
305
Review of Pacific Basin Financial Markets and Policies (RPBFMP)
296
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
275
IMF working papers
270
Working paper / National Bureau of Economic Research, Inc.
264
The service industries journal
255
Europäische Hochschulschriften / 5
253
NBER Working Paper
252
The journal of services marketing
241
Applied economics
239
Journal of financial stability
237
The journal of business & industrial marketing
236
Finance research letters
230
Cogent business & management
215
International journal of economics and financial issues : IJEFI
214
NBER Working Papers
214
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
213
Gabler Edition Wissenschaft
204
Discussion paper / Centre for Economic Policy Research
198
Journal of international financial markets, institutions & money
198
ECB Working Paper
192
Research in international business and finance
192
International journal of economics and finance
191
Working paper
191
Bank-Betrieb : Zeitschrift für Bankpolitik u. Bankpraxis
188
Working paper series / European Central Bank
188
Journal of strategic marketing
187
The bankers' magazine : and journal of the money market and railway digest
187
Journal of financial services research : JFSR
186
Springer eBook Collection
185
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ECONIS (ZBW)
886
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1
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
2
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
3
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
6
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
7
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
8
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
9
Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a
;
Han, Sang-Lin
- In:
Journal of business research : JBR
120
(
2020
),
pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
Saved in:
10
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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