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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 150 (2022), pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
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Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko; Gavurova, Beata; Rigelsky, Martin - In: Journal of business research : JBR 163 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Impact of socioeconomic values collaboration on performance in franchising
Dubey, Vivek Kumar; Matthes, Joseph M.; Saini, Amit - In: Journal of business research : JBR 162 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014302533
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Journal of business research : JBR 63 (2010) 9/10, pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618