Narrow search
Showing 21 - 30 of 2,340
Cover Image
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Cover Image
Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Cover Image
How smartphone advertising influences consumers' purchase intention
Martins, José; Costa, Catarina; Oliveira, Tiago; … - In: Journal of business research : JBR 94 (2019), pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Cover Image
The real campaign : the role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images
Cornelis, Erlinde; Peter, Paula C. - In: Journal of business research : JBR 77 (2017), pp. 102-112
Persistent link: https://www.econbiz.de/10011729900
Cover Image
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique; Simonetti, Aline; Ruiz … - In: Journal of business research : JBR 123 (2021), pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Cover Image
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee; Agarwal, Manoj Kumar - In: Journal of business research : JBR 84 (2018), pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Cover Image
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Cover Image
Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
Cover Image
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Cover Image
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927