Narrow search
Showing 1 - 7 of 7
Cover Image
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Cover Image
The US brand personality : a Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Cover Image
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Cover Image
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Cover Image
Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10008272389
Cover Image
The U.S. brand personality: A Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10010119578
Cover Image
Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-955
Persistent link: https://www.econbiz.de/10008878833