Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing analysis in sport bu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
37
Sportmarketing
36
Sport
25
Sports
25
Consumer behaviour
21
Konsumentenverhalten
21
Sponsoring
20
Sponsorship
20
Sport event
14
Sportveranstaltung
14
Professional sports
12
Profisport
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Brand management
8
Football
8
Fußball
8
Markenführung
8
Markenimage
8
Sport organization
7
Sportorganisation
7
Advertising effects
5
Werbewirkung
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Gambling
4
Glücksspiel
4
Innovation
4
Social Web
4
Social web
4
Motivation
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising
2
Arbeitsgruppe
2
Big event
2
Customer satisfaction
2
Digitalisierung
2
Digitization
2
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Conference paper
1
Konferenzbeitrag
1
Language
All
English
37
Author
All
Bee, Colleen
3
Cornwell, T. Bettina
3
Boronczyk, Felix
2
Breuer, Christoph
2
Dalakas, Vassilis
2
Grohs, Reinhard
2
King, Jesse
2
Koenigstorfer, Joerg
2
Reisinger, Heribert
2
Aiken, Kirk Damon
1
Alvarez, Isabel
1
Año, Vicente
1
Backhaus, Christof
1
Brittain, Ian
1
Buzeta, Cristian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chapman, Michael
1
Cobbs, Joe
1
Derbaix, Christian
1
Diaz Ruiz, Carlos
1
Dreisbach, Jan
1
Drengner, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Fotiadis, Anestis
1
Funk, Daniel C.
1
Gaus, Hansjoerg
1
Gonzalez-Serrano, Maria H.
1
Gordon, Ross
1
Grotenhermen, Jan-Gerrit
1
Gröppel-Klein, Andrea
1
Guardia, Francisco Rejón
1
Gupta, Keshav
1
Gurrieri, Lauren
1
Habitzreuter, Anna Mei
1
Herrmann, Jean-Luc
1
Hing, Nerilee
1
Hock, Stefan J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of sport management and marketing : IJSMM
160
Sport marketing quarterly : preferred journal of the Sport Marketing Association
155
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
111
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
15
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Routledge international handbooks
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross
;
Gurrieri, Lauren
;
Chapman, Michael
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
Saved in:
2
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
3
Effect of price increases on future intentions of sport consumers
Calabuig, Ferran
;
Núñez-Pomar, Juan
;
Prado-Gascó, Vicente
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 729-733
Persistent link: https://www.econbiz.de/10010363360
Saved in:
4
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
6
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
7
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
8
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
9
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
10
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
