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When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
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Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique; Llinares, Carmen; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia; Rosner, Agnes - In: Journal of business research : JBR 111 (2020), pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
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An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing
Laski, Joseph; Brunault, Charles A.; Schmidt, Rebecca; … - In: Journal of business research : JBR 111 (2020), pp. 148-162
Persistent link: https://www.econbiz.de/10012237790
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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang; Ma, Da; Chen, Hanyue; Ye, Xuhong; Xu, Qing - In: Journal of business research : JBR 111 (2020), pp. 270-280
Persistent link: https://www.econbiz.de/10012237811