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Making customer relationship decisions : analytics v rules of thumb
Persson, Andreas; Ryals, Lynette - In: Journal of business research : JBR 67 (2014) 8, pp. 1725-1732
Persistent link: https://www.econbiz.de/10010379239
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Customer portfolio analysis practices in different exchange contexts
Terho, Harri; Halinen, Aino - In: Journal of business research : JBR 60 (2007) 7, pp. 720-730
Persistent link: https://www.econbiz.de/10003484218
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How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
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The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue; Siemens, Jennifer Christie - In: Journal of business research : JBR 64 (2011) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
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Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane; Wu, Pei-ling; Luther, Raminder K. - In: Journal of business research : JBR 67 (2014) 6, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
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Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Reed, Kendra; Goolsby, Jerry R.; Johnston, Michelle K. - In: Journal of business research : JBR 69 (2016) 9, pp. 3591-3599
Persistent link: https://www.econbiz.de/10011515185
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang; Garrett, Tony C.; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264