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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
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Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
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Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
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There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik; De Chernatony, Leslie - In: Journal of business research : JBR 66 (2013) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola; Styvén, Maria; Hultman, Magnus - In: Journal of business research : JBR 119 (2020), pp. 444-452
Persistent link: https://www.econbiz.de/10012417013