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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David; Halkias, Georgios; Makri, Aikaterini - In: Journal of business research : JBR 137 (2021), pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Mandler, Timo; Won, Sungbin; Kim, Kyungae - In: Journal of business research : JBR 80 (2017), pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian; Carvalho, Sergio W. - In: Journal of business research : JBR 103 (2019), pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666