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Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Rapp, Adam; Trainor, Kevin J.; Agnihotri, Raj - In: Journal of business research : JBR 63 (2010) 11, pp. 1229-1236
Persistent link: https://www.econbiz.de/10008696664
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
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Matching business strategy and CIO characteristics : the impact on organizational performance
Li, Yan; Tan, Chuan-hoo - In: Journal of business research : JBR 66 (2013) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10009715032
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COVID-19 and digitalization : the great acceleration
Amankwah-Amoah, Joseph; Khan, Zaheer; Wood, Geoffrey T.; … - In: Journal of business research : JBR 136 (2021), pp. 602-611
Persistent link: https://www.econbiz.de/10012663234
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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Strategic modeling to improve services and operation to energy industries' customers
Lima, Carlos Alberto Fróes; Luz, Bernardo Marega; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4862-4869
Persistent link: https://www.econbiz.de/10011588549