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Artrepreneurship and transmodernity
Elliot, Esi A.; Cavazos, Carmina - In: Journal of business research : JBR 131 (2021), pp. 722-734
Persistent link: https://www.econbiz.de/10012545114
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Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik; De Chernatony, Leslie - In: Journal of business research : JBR 66 (2013) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola; Styvén, Maria; Hultman, Magnus - In: Journal of business research : JBR 119 (2020), pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
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Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman; Fan, Xiucheng - In: Journal of business research : JBR 116 (2020), pp. 666-679
Persistent link: https://www.econbiz.de/10012257667