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Advertising
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of business ethics : JOBE
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The Nigerian journal of economic and social studies
614
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161
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154
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153
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149
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ECONIS (ZBW)
305
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1
Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de
;
Ardelet, Caroline
;
Slavich, Barbara
- In:
Journal of business research : JBR
142
(
2022
),
pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
Saved in:
2
Ethics
of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
3
The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie
;
Akhtar, Pervaiz
;
Yoganathan, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
Saved in:
4
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
5
Promoting consumer well-being : examining emotion
regulation
strategies in social
advertising
messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
6
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
9
Nostalgia in post-socialist Russia: exploring applications to
advertising
strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
10
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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