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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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Formation of reputation in business markets
Xie, Chunyan; Haugland, Sven A. - In: Journal of business-to-business marketing 23 (2016) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10011496532
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Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong; Shiu, Eric; Henneberg, Stephen; … - In: Journal of business-to-business marketing 20 (2013) 4, pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
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Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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A model of interorganizational networking antecedents, consequences and business performance
Karayanni, Despina A. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 293-312
Persistent link: https://www.econbiz.de/10011432745
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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The individual aspect of interorganizational cooperation : favor-based cooperation
Nguyen, Adam - In: Journal of business-to-business marketing 27 (2020) 3, pp. 221-245
Persistent link: https://www.econbiz.de/10012289879