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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie; Gunter, Benjamin C.; Lieberman, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi; Jin, Seunga Venus - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Prey positions as consumers' behavioural patterns : exploratory evidence from an fMRI study
Mesly, Olivier - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10011685015
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Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Ziegele, Marc; Weber, Mathias - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 103-114
Persistent link: https://www.econbiz.de/10011294143