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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Consumer responses to brand elimination : an attributional perspective
Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
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The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849