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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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With suspicious (but happy) minds : mood's ability to neutralize the effects of suspicion on persuasion
DeCarlo, Thomas E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 326-333
Persistent link: https://www.econbiz.de/10003883905
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Schadenfreude as a consumption-related emotion : feeling happiness about the downfall of another's product
Sundie, Jill M.; Ward, James C.; Beal, Daniel J.; Chin, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 356-373
Persistent link: https://www.econbiz.de/10003883916
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Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng; Lee, Yih Hwai; Yeung, Catherine W. M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 427-439
Persistent link: https://www.econbiz.de/10003884412
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When are moods most likely to influence consumers' product preferences? : the role of mood focus and perceived relevance of moods
White, Katherine; McFarland, Cathy - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 526-536
Persistent link: https://www.econbiz.de/10003884455
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu; Garg, Nitika - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693