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A neural predictor of cultural popularity
Berns, Gregory; Moore, Sara E. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 154-160
Persistent link: https://www.econbiz.de/10009548882
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New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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Branding the brain : a critical review and outlook
Plassmann, Hilke; Ramsøy, Thomas Z.; Milosavljevic, Milica - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
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Special issue: marketplace morality
Campbell, Margaret C. (ed.); Winterich, Karen Page (ed.) - 2018
Persistent link: https://www.econbiz.de/10011858555
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Valuing time : moderate download times can improve online goal pursuit
Sellier, Anne Laure; Chattopadhyay, Amitava - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10003860515
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Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews
Huang, Ni; Burtch, Gordon; Hong, Yili; Polman, Evan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 474-482
Persistent link: https://www.econbiz.de/10011597866
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Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew; Whelan, Jodie; Johnson, Allison R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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Effect of effort and deadlines on consumer product returns
Janakiraman, Narayan; Ordóñez, Lisa - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 260-271
Persistent link: https://www.econbiz.de/10009569967
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004