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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,371
Journal of retailing and consumer services
2,063
International journal of hospitality management
858
International journal of consumer studies
780
NBER working paper series
728
SpringerLink / Bücher
722
Psychology & marketing
697
Working paper / National Bureau of Economic Research, Inc.
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER Working Paper
559
Industrial marketing management : the international journal for industrial and high-tech firms
516
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
409
Management science : journal of the Institute for Operations Research and the Management Sciences
406
European journal of marketing : EJM
400
The journal of services marketing
385
The journal of brand management : an international journal
384
Technological forecasting & social change : an international journal
379
Journal of travel and tourism marketing
377
Journal of marketing management : MM
376
Journal of marketing research : JMR
376
Tourism management : research, policies, practice
367
Journal of marketing
361
Journal of the Academy of Marketing Science
359
The service industries journal
344
Journal of retailing
342
Cogent business & management
341
Journal of international consumer marketing
329
International journal of contemporary hospitality management
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
318
International journal of retail & distribution management
313
Journal of marketing communications
313
Journal of strategic marketing
309
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
300
Journal of fashion marketing and management
300
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ECONIS (ZBW)
350
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1
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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2
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
3
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
4
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
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5
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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6
Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas
;
Fiske, Susan T.
;
Malone, Chris
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
Saved in:
7
Inviting questions
Khan, Uzma
;
Tormala, Zakary L.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 408-417
Persistent link: https://www.econbiz.de/10009580749
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8
Bringing relationships into consumer decision-making
Simpson, Jeffry A.
;
Griskevicius, Vladas
;
Rothman, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
Saved in:
9
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
10
Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew
;
Whelan, Jodie
;
Johnson, Allison R.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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