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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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Reference price model of brand choice for frequently purchased products
Winer, Russell S. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
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Consumers' use of memory and external information in choice : macro and micro perspectives
Biehal, Gabriel - In: Journal of consumer research : JCR ; an … 12 (1986) 4, pp. 382-405
Persistent link: https://www.econbiz.de/10001019280
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Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
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The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.; Mitchell, Andrew A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
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A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.; Matear, Maggie; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
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Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia; Keinan, Anat - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 397-417
Persistent link: https://www.econbiz.de/10010401128